Jason T Voiovich
  • Books
    • Marketer In Chief: How Each President Sold the American Idea
    • Booze, Babe, and the Little Black Dress: How Innovators of the Roaring 20s Created the Consumer Revolution
  • Writing
  • Academic Research
  • In the Media
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Writing
The COVID-19 Sindustry 90-Day Forecast
The COVID-19 Sindustry 90-Day Forecast

by Jason Voiovich | Apr 6, 2020

6 minute read
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What if Warren Buffet is wrong about reputation?
What if Warren Buffet is wrong about reputation?

by Jason Voiovich | Oct 7, 2019

9 minute read
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Long Tail. Fat Risk. Why You May Want to Rethink Your “Platform” Strategy. Right Now.
Long Tail. Fat Risk. Why You May Want to Rethink Your “Platform” Strategy. Right Now.

by Jason Voiovich | Aug 12, 2019

17 minute read
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Innovations Diffuse, but People Adopt Behaviors: How to Use Misinterpretations of Diffusion of Innovations to Your Advantage.
Innovations Diffuse, but People Adopt Behaviors: How to Use Misinterpretations of Diffusion of Innovations to Your Advantage.

by Jason Voiovich | Jul 29, 2019

19 minute read
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Unhyping the Hype Cycle: Five Secrets to Building an Attention Dashboard for Any Innovation
Unhyping the Hype Cycle: Five Secrets to Building an Attention Dashboard for Any Innovation

by Jason Voiovich | Jul 15, 2019

16 minute read
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Big Data promised less (and better) marketing. It hasn’t worked out that way.
Big Data promised less (and better) marketing. It hasn’t worked out that way.

by Jason Voiovich | Apr 8, 2019

7 minute read
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#CopyPasteCris and the fight to stop writing from devolving into content marketing
#CopyPasteCris and the fight to stop writing from devolving into content marketing

by Jason Voiovich | Apr 1, 2019

6 minute read
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Science vs. scientism, keto vs. low-fat diets, and why you shouldn’t drink a teenager’s blood.
Science vs. scientism, keto vs. low-fat diets, and why you shouldn’t drink a teenager’s blood.

by Jason Voiovich | Feb 25, 2019

11 minute read
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“Alexa, play some music” isn’t the only time Amazon is listening to you.
“Alexa, play some music” isn’t the only time Amazon is listening to you.

by Jason Voiovich | Jan 7, 2019

8 minute read
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Using Google Maps costs more than you think.
Using Google Maps costs more than you think.

by Jason Voiovich | Dec 17, 2018

11 minute read
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Losing our religion: How worshipping at the altar of data makes marketing worse.
Losing our religion: How worshipping at the altar of data makes marketing worse.

by Jason Voiovich | May 21, 2018

8 minute read
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Are you a curious person? Do you enjoy just the right amount
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