Marketer in Chief: Strategic advice from US presidents from Washington to Trump
What do William Henry Harrison and Always-brand tampons have in common? How did Harry S Truman and VW Beetles strike the same chord? What could Walmart learn from Warren G. Harding? Currently in the research process, Marketer in Chief uncovers surprising marketing advice (product, price, place and promotion) from all 44 U.S. Presidents*.
*Grover Cleveland was in office twice, that’s why we’re up to “45”…
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