The Jens Heitland Show – EP 125: Marketer in Chief – Jason Voiovich on product innovation, marketing strategies of the US presidents and more.

Jason shared his innovation stories from cattle farming to the marketing of presidents, we covered his curiosity around the scientific process, how he helps a Museum with Dinosaurs and of course explore the innovative process of his book.

Guest Links: 


Jason’s book:

00:00:00 Podcast introduction.

00:01:23 Jason’s introduction.

00:07:58 The road into marketing.

00:14:07 Growing up with artists.

00:18:58 Entrepreneurship informed by learnings in a non-traditional childhood.

00:26:36 Pivoting skillsets for marketing.

00:32:34 Getting used to taking risks

00:38:26 Validating theories through literature.

00:41:02 Learning when to quit.

00:43:17 The background behind “Marketer in Chief.”

00:47:20 Political history informing current innovation.

00:51:46 Evolutions in marketing over the last two decades.

00:57:10 What’s your dream project?

00:59:22 Evolutions in marketing over the last two decades.

01:01:45 How do you stay up-to-date?

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