Creating a Brand podcast – How to Use Humor as a Strategic Marketing Tool

In this episode, we learn how to use humor from a legendary leader – none other than Abraham Lincoln. Why is that so important for today’s leaders? A Robert Half International survey found that 91% of executives believe a sense of humor is important for career advancement, while 84% feel that people with a good sense of humor do a better job. Another study by Bell Leadership Institute found that the two most desirable traits in leaders were a strong work ethic and a good sense of humor. Want to attract more customers? Want to retain the best talent? Want to win over investors? Make them laugh!

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