FollowFollowFollow The COVID-19 Sindustry 90-Day Forecast 6 minute read View All Writing Sindustry, noun A contraction of the words Sin and Industry Any particular branch of economic or commercial activity with a strongly negative public image or stigma; the activity...
FollowFollowFollow What if Warren Buffet is wrong about reputation? 9 minute read View All Writing It’s always nice to have the Oracle of Omaha give a ringing endorsement of your profession. Among many things, I consider myself a professional reputation manager. Many...
FollowFollowFollow Long Tail. Fat Risk. Why You May Want to Rethink Your “Platform” Strategy. Right Now. 17 minute read View All Writing Platforms existed before Chris Anderson’s 2006 book The Long Tail, but no other single work did more to bring the...
FollowFollowFollow Innovations Diffuse, but People Adopt Behaviors: How to Use Misinterpretations of Diffusion of Innovations to Your Advantage. 19 minute read View All Writing Playing “Oregon Trail” as a kid made me grateful for cross-country transportation...
FollowFollowFollow Unhyping the Hype Cycle: Five Secrets to Building an Attention Dashboard for Any Innovation 16 minute read View All Writing Photo by Jongsun Lee on Unsplash. SQUIRREL!!! added by the author. If we could only predict the next boom in cryptocurrency....
FollowFollowFollow Big Data promised less (and better) marketing. It hasn’t worked out that way. 7 minute read View All Writing Consumers: So, remind me again why I need to give up oodles of my private data? Marketing: Well, not only do you get to use our awesome...
