Jason T VoiovichThe first horseman was changing demographics in rural America. The second horseman was Walmart. The third horseman was opioid addiction. Now Dollar General. Here’s the marketing question: How does your town...
Category - Segmentation vs. Stereotyping
What algorithm could predicted people would stand in line six hours for a Build-A-Bear promotion?
In every population, there will be people (aka outliers, aka weirdos) who will do just about anything. Three standard deviations out from the mean in a normal distribution might only represent a tiny fraction of the...
