Jason T VoiovichAmazon probably wouldn’t call it a “trick”. They’d say that they make the sign-up offer easier to see (and click) than the decline link. That’s not how my wife interpreted it. Here’s...
Category - Marketing Ethics
Audience EmpowermentAudience EngagementInformation ManagementMarketing EducationMarketing EthicsRehumanizing Marketing
Is influencer marketing worth it?
Many high profile brands have been sucked into trouble regarding transparency in so-called Influencer Marketing. When it’s Kim K sponsoring an Instagram channel, it’s pretty easy to tell what’s what...
