Jason T VoiovichThat people will flock to Lowe’s (and its rival Home Depot) in the aftermath of Hurricane Florence is more predictable than the hurricane’s actual landfall. But predictability does not necessarily equal...
Category - Marketing Ethics
Amazon tricked my wife into signing up for Prime … and she’s piiiiiissed.
Amazon probably wouldn’t call it a “trick”. They’d say that they make the sign-up offer easier to see (and click) than the decline link. That’s not how my wife interpreted it. Here’s...
