Amazon stores: Sort of like a Birch Box that you drive to.

CNBC recently profiled Amazon’s new store that sells popular items from its website. Basically, the store curates the “good stuff” and stocks it in one retail environment.

I couldn’t help but think of the “monthly stuff in a box” trend. Birch Box is one, but there are several others. The key difference is that Birch Box and its ilk curate a set of items in a particular category; Amazon crowdsources that curation, using popularity as a proxy for curation. And of course, Birch Boxes come in the mail. You drive to the Amazon store. But for all the differences, the idea is the same: reinventing #retail #marketing – creating a new type of experience grounded in surprise, delight and excitement versus predictability and efficiency.

Jason T Voiovich

Add comment

Sign Up for Updates!

* indicates required



I will always take your personal preference into account before sending information about products, offers or services. Please check the box to give me your permission to keep in contact with you via email.


You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.