I struggled this week with what to say about Nike’s Colin Kaepernick ad, Elon Musk’s inhale-fail on Joe Rogen’s show, and Donald Trump’s [insert daily Tweet here]. In thinking about commenting on any of these things, it occurred to me that I was falling into their trap.
The trap is simple:
Step 1: Provoke the outrage machine.
Step 2: Wait for the public to go bonkers.
Step 3: Save a bunch of money on your media buy because people will do it for it.
Step 4: Cash in on the increased brand attention.
To that end, I am explicitly *not* going to weigh in on any of these other than to point out that we’re all being played for suckers.
#marketing #marketingstrategy #hewhoshallnotbenamed