Dollar General: The fourth horseman of your rural town’s apocalypse?

The first horseman was changing demographics in rural America. The second horseman was Walmart. The third horseman was opioid addiction. Now Dollar General. Here’s the marketing question: How does your town recover its “idyllic” identity in the face of obvious decline? Or does rural America need to reinvent itself – it’s product offering and value proposition – for a new generation?

#marketing #ruralamerica

This article from The Guardian is depressing. You’ve been warned.

Jason T Voiovich

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