Indra Nooyi’s legacy: A playbook for cola survival in a post-cola world.

PepsiCo’s Indra Nooyi announced her decision to step down as CEO yesterday, forcing the predictable deluge of commentary reflecting on her tenure and legacy. Ordinarily, that kind of flood would make me want to step aside for a while, but I can’t help it. I am a fan.

Nooyi arrived in the CEO job at a time when PepsiCo – and all food brands, but especially sugary drink brands – were starting to face a backlash: Were they the cause of obesity? Childhood diabetes? Medicare cost overruns? Even urban decay? Nooyi would have been successful if she simply had stemmed the tide. But instead, she presided over a transformation in the company that saw it reinvent its entire marketing mix: New product options, aggressive channel plays (remember the SuperBowl, Minneapolis?), price flexibility, and sharp promotional efforts. This is not her only legacy, to be sure, but it’s the one I feel confident providing my opinion.

I know I’ve said this before, but who says a big company can’t be creative, innovative, and responsive?

#marketing #pepsico #nooyirocks

Here’s a nice article from Bloomberg if you’re interested in more. One of many…

Photo credit: Michael Nagle/Bloomberg

Jason T Voiovich

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