(Pun intended. And unintended.)
I had this post about Starbucks ditching its straws ready to go. I had planned to talk about environmental leadership and the trend in values-driven consumption. I expected smart people with different opinions on the issue to sound off in the comments or on Twitter (where the comments can get *bizarre*).
But that all changed yesterday when I stopped by Starbucks and picked up a Nitro Cold Brew coffee on tap. As the nitrogen settled in the cup, it looked like a Guinness beer settling into a pint glass (aka pretty cool). I also got one of the new no-straw lids. Basically, it turns your coffee into what amounts to an adult sippy cup. I was a bit skeptical until I used it. Instead of dredging the bottom of the glass (and with some drinks lodging a “chunk” of something in the straw), I was able to drink a bit of the foam head. And the lid was a bit higher, so it didn’t spill in the car…even though I went over bumps. All in all, it was simply a better experience. To me, straws aren’t as much an environmental issue as they are an experience issue. They suck.
I wonder, product marketing friends, how many other everyday products are we using that could use a fresh look?
Photo credit: CNET
#marketing #productmarketing #starbucks