Voice marketing has the potential to humanize and contextualize the consumer relationship and brand experience in the same way radio did in 1900, television did in 1950 and the internet did in 2000. By 2020, more than one research firm estimates about 50% of all searches will be voice-activated. Marketers are on the front lines of this change – not just in advertising, but rethinking the user experience with their products, channels through which consumer buy them, and the prices they’re willing to pay. In many ways, voice is much more human than a screen and represents incredible potential that rip marketing free from the tyranny of “menus” and “page layouts”. But today, voice sort of sucks. We need to make it better. Our careers will depend on it.
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Photo credit: The Drum