The dangers of stock art photos and dishonest crops

The University of Adelaide found itself in hot water after a photo circulated online featuring one man “holding court” over a ground of five women. I’ll leave the “mansplaining” comment aside for a moment. I’ll let you follow the link and see what you think. Here’s the rub: it’s not an ad for The University of Adelaide. The poster is actually for Renewal SA (another company), but the crop of the photo appears to show the University’s logo next to the photo instead of Renewal SA’s. Lessons learned: Don’t use stupid, old, culturally-ridiculous stock art. And if you’re commentating on it, don’t lie by omission. Shame on everyone involved. And too bad for you guys, University of Adelaide. You got screwed.

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Photo credit: The Drum

#marketing #stockartfail

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Jason T Voiovich

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