Diesel’s CMO named the elephant in the room: Marketing is overestimating the impact of data.

Let’s be clear: Dario Gargiulo, CMO of the Italian fashion company Diesel was *NOT* saying data aren’t important. Not at all. But at the Cannes Lion’s Festival, he made it clear that data was only one input into the creative process and could not, alone, guide a brand. On a human purpose can do that. The data are in support of the mission, not the other way around.

Read more stories of Rehumanizing Marketing on my blog. While you’re there, sign up to be the first to know when the book is ready for purchase. Want to talk sooner than that? I am available for speaking engagements on this mission as well.

Photo credit: MarketingWeek

#marketing #peoplefirst

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