Let’s be clear: Dario Gargiulo, CMO of the Italian fashion company Diesel was *NOT* saying data aren’t important. Not at all. But at the Cannes Lion’s Festival, he made it clear that data was only one input into the creative process and could not, alone, guide a brand. On a human purpose can do that. The data are in support of the mission, not the other way around.
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Photo credit: MarketingWeek