Head contact is kind of like holding in football. You could call it on every play.

NFL football, and its peewee, high school and college cousins, is dangerous. There. I said it. C’mon? Do you think some of the strongest and fastest men in the world, running 40 yards in less than five second, colliding at full speed is *not* dangerous? That’s silly on its face. But it seems to me the NFL desperately wants this issue to go away. New rules for the 2018-2019 season include new penalties for head contact at the discretion of the officials. Teams (and fans) are confused…and rightly so. Contact – violent contact – is at the heart of this game. Viewers *want* it to be violent, and celebrate bone-crushing hits. And then we complain that our kids want to emulate that. Sorry, everyone. The NFL’s violence is our fault. Not theirs.

Read more stories of Rehumanizing Marketing on my blog. While you’re there, sign up to be the first to know when the book is ready for purchase. Want to talk sooner than that? I am available for speaking engagements on this mission as well.

Photo credit: John Bazemore, Associated Press

#marketing #nfl

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