Is fast-fashion sustainable?

H&M fast fashion

The so-called “fast-fashion” trend aims to counteract one of the nastiest realities of retail life: by the time fashions hit shelves, they’re out of date and don’t sell. Retailers have dramatically shrunk supply chain timelines to better meet market demand. Some stores push out new fashions twice a week. The hope was that this “Just In Time” approach would better match fashion with demand. It hasn’t really worked out that way. Instead of fewer clothes, the industry is sitting on billions in unsold merchandise (retailer H&M has $4 billion to get rid of). I am a fan if Hammermade shirts (a local fast-fashion retailer). Am I part of the problem? This seems like another one of those good ideas that completely botched execution? …or could it be that fashion simply is too human to predict? …or could it be an affordability problem?

Read more stories of Rehumanizing Marketing on my blog. While you’re there, sign up to be the first to know when the book is ready for purchase. Want to talk sooner than that? I am available for speaking engagements on this mission as well.

Photo credit: CNN

#marketing #fastfashion #hammermade #sustainability

Read more on CNN.













I will always take your personal preference into account before sending information about products, offers or services. Please give me your permission to keep in contact with you via email.


* Required fields

Jason T Voiovich

Sign Up for Updates!

* indicates required



I will always take your personal preference into account before sending information about products, offers or services. Please check the box to give me your permission to keep in contact with you via email.


You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.