Are we ready to get serious about marketing marijuana?

Last week, Canada announced it will soon be the second nation in the world to legalize recreational marijuana (the first was Uruguay). Nine US states and the District of Columbia also allow recreational marijuana in some form or another. While two countries and a handful of states doesn’t seem like a tidal wave, the momentum seems pretty clear. Say what you will about the moral, health or societal issues, if we don’t start to discuss the ethical issues surrounding the marketing of marijuana, the producers and distributors will do it for us. And if alcohol is any guide, I am not in a trusting mood. I think we need to get ahead of this.

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Photo credit: CNN

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Jason T Voiovich