I am pressing the space bar.
I am pressing the space bar.
I am pressing the space bar.
But nothing is happening.
—Jonathan Mann

It might not be as good as “United Wrecks Guitars”, but whoa boy, this one is funny. Jonathan Mann put his MacBook Pro keyboard frustrations to verse on YouTube. For a video about an infuriating, but reasonably rare, keyboard stickiness issue, over 191,000 views is pretty impressive. The Verge Magazine called out Apple a bit more formally, pushing the company to not only offer “instructions”, but also refunds for impacted models. (Mine isn’t one of them, although that can’t explain my occasional typos. That’s all me.)

Read more stories of Rehumanizing Marketing on my blog. While you’re there, sign up to be the first to know when the book is ready for purchase. Want to talk sooner than that? I am available for speaking engagements on this mission as well.

Photo credit: Jonathan Mann

#marketing #jonathanmann

Pure gold on YouTube.













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