Last week, I received an email from an organization one of my clients participates in. Or at least, that’s what you were led to believe. The emailer promised a “complete list of attendees” from the latest trade show delivered for a rock-bottom price of just over $100. Seem to good to be true? It was. The list provider was not affiliated with the organization, but was trading on it’s good name to convince other sponsoring organizations to snag a great deal. A quick email asking pointed questions revealed the truth. Yes, the list seller answered truthfully when asked directly, but omission is a lie. Plain and simple.
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