Why is list scamming still a thing?

Last week, I received an email from an organization one of my clients participates in. Or at least, that’s what you were led to believe. The emailer promised a “complete list of attendees” from the latest trade show delivered for a rock-bottom price of just over $100. Seem to good to be true? It was. The list provider was not affiliated with the organization, but was trading on it’s good name to convince other sponsoring organizations to snag a great deal. A quick email asking pointed questions revealed the truth. Yes, the list seller answered truthfully when asked directly, but omission is a lie. Plain and simple.

Read more stories of Rehumanizing Marketing on my blog. While you’re there, sign up to be the first to know when the book is ready for purchase. Want to talk sooner than that? I am available for speaking engagements on this mission as well.

#marketing #emaillistscams













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