I think P&G needs Katie Couric more than Katie Couric needs P&G

Katie Couric recently announced that she would be launching a new video series on theSkimm focusing on successful career women and the stories of how they got there. P&G, I think smartly, is jumping on as a sponsor…the portfolio company certainly knows who buys most of their products and the types of people (Couric) and stories (successful women) that they would like to consume. P&G seems to hope that its association will add meaning to laundry detergent through a brand halo effect. It’s worth a shot; theSkimm is a sharp new media approach.

Read more stories of Rehumanizing Marketing on my blog. While you’re there, sign up to be the first to know when the book is ready for purchase. Want to talk sooner than that? I am available for speaking engagements on this mission as well.

Read more on the WSJ…sorry, you may need a subscription.

Photo credit: theSkimm

#marketing #SkimmLife













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