Why should marketing care about people?

It sounds like a silly question, but it’s not. Over the past five years, a data-first approach to marketing seemed to yield better results than a people-first approach. The video explains why our priorities are in the wrong place and how we need to put data back in service of our human goals…not the other way around.

Oh, and it features my new-favorite phrase: #moistcomputer

#marketing #marketingstrategy #digitalmarketing

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Jason T Voiovich

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