…Make it appear as though it’s coming from the University, not the vendor. Here’s the thing: Our youngest is headed off to college in the fall (yeah, empty nesting!), and we’ve been busy collecting all manner of “stuff” he needs to make the trip. One of those sources is a dorm room supplies company—the type that specializes in university-color-appropriate bedding and decor. We ordered *just one time* … and now, they’ll use the university’s name and “official sounding” headlines to get us to open just about any email they send us. Until we got wise to them and created an automated filter for anything with their name in it. Just because you can trick your customer into doing something once, don’t assume you’ll get away with it very long. And don’t assume they’ll order ever again.
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Photo credit: OCM