Anthony Bourdain. Oh no.

Bourdain was someone I looked up to. The original “honey badger”, he told it like it was – first in restaurants, and then, all over the world. He was fearless, adventurous and unapologetic. He was everything modern marketing is not. He was also deeply troubled. Yes, there have been plenty of stories about how this changes the “brand” of mental illness and will trigger action. If that’s true, great. But I don’t think we need a change in the “brand” as much as we simply need to have a little empathy. If we know someone struggling with mental illness or depression, we have a *duty* as *human beings* to act to help them. If there is anything positive to come from this, let’s all learn how to help.

#marketing #anthonybourdain #RIP #mentalillness

Photo credit: CNN

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