The headline for the story buries the lede (they often do these days). Florida-based Limbitless Solutions is using Minnesota/Israel-based Stratasys 3D printers to produce the next generation prosthetic limbs especially for younger people. It’s a tech story plus a feel-good piece – irresistible to the modern media machine. But if you’re not careful, you’ll miss the important nugget in the story: “The fourth generation of the nonprofit company’s bionic arm enables users to move each finger separately, has full rotation and features interchangeable sleeves so that children can further personalize their prosthetic limbs.” Read that again. There is no logical reason to allow children to “personalize” their limb, except that it means everything to the actual human being. How can your product “mean everything” to its buyer? If you want to really connect with your users, check out this product category. You might learn something.

Photo credit: Limbitless, Inc., Orlando Sentinel

#marketing #productmarketing #design

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