Doc Searls seems to think so. In his blog, he compares the adtech situation with the financial bubble circa 2008. Now that the general public is getting wise to intrusive technology, they’re fighting back, and the whole thing looks like it will unravel. The European Union’s GDPR regulations are just the first step. What happens to the valuations of Adobe and Hubspot when their algorithms can’t track you? How about all of the tech consultancies who bought advertising agencies to create a new revenue stream? What about the exit strategies of adtech startups? Count me among those happy to let Rome burn. Adtech has dehumanized people long enough.

Read more stories of Rehumanizing Marketing on my blog. While you’re there, sign up to be the first to know when the book is ready for purchase. Want to talk sooner than that? I am available for speaking engagements on this mission as well.

Photo credit: Huffington Post

#marketing #gdpr #adtech

Read Doc’s excellent post on Harvard’s blog.













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