Doc Searls seems to think so. In his blog, he compares the adtech situation with the financial bubble circa 2008. Now that the general public is getting wise to intrusive technology, they’re fighting back, and the whole thing looks like it will unravel. The European Union’s GDPR regulations are just the first step. What happens to the valuations of Adobe and Hubspot when their algorithms can’t track you? How about all of the tech consultancies who bought advertising agencies to create a new revenue stream? What about the exit strategies of adtech startups? Count me among those happy to let Rome burn. Adtech has dehumanized people long enough.
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Photo credit: Huffington Post
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Read Doc’s excellent post on Harvard’s blog.