There is no rational reason to ride Amtrak for pleasure. Except this one.

My wife wants to do on the trans-Canadian railway trip. I had to look this up; I didn’t know it existed. Apparently, you ride on a luxury train through the Southwest corner of Canada (just north of Montana, Idaho and Washington). The scenery is epic. The train cars are modern. The national parks are unforgettable. It’s a romantic adventure versus a commuter rail line. Amtrak is working on the same sort of experience south of the border. There’s no data-driven reason this will work. Americans love cars. They love their freedom. They don’t like being stuck in a confined space with a bunch of strangers. But I suspect they’ll find enough people who don’t fit that stereotype. Next year, count us among them.

Read more stories of Rehumanizing Marketing on my blog. While you’re there, sign up to be the first to know when the book is ready for purchase. Want to talk sooner than that? I am available for speaking engagements on this mission as well.

Read the Amtrak story on CNN Travel.

Photo Credit: Marnie Hunter/CNN

#marketing #travelmarketing #Amtrak













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