I’ve never quite understood the fascination with jumping on top of every cultural event. I’m sure that, somewhere, a marketing textbook tells students to “remain culturally relevant” or “tie your content strategy to the social zeitgeist” or some other nonsense. Perhaps let’s try a more sensible rule that most humans would understand: If a reasonable person would think you have something to say about the event, go for it. You should be in that conversation (a hat maker, sure). If it’s a bit of a stretch (Pez, for example), be creative. If you’re Velveeta, just don’t. No one wants to see, or eat, that. Ever.
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