Pez dispensers. Ok, neat. Chili’s cufflinks and fascinators. Weird. Velveeta royal cheese. Gross.

I’ve never quite understood the fascination with jumping on top of every cultural event. I’m sure that, somewhere, a marketing textbook tells students to “remain culturally relevant” or “tie your content strategy to the social zeitgeist” or some other nonsense. Perhaps let’s try a more sensible rule that most humans would understand: If a reasonable person would think you have something to say about the event, go for it. You should be in that conversation (a hat maker, sure). If it’s a bit of a stretch (Pez, for example), be creative. If you’re Velveeta, just don’t. No one wants to see, or eat, that. Ever.

Read more stories of Rehumanizing Marketing on my blog. While you’re there, sign up to be the first to know when the book is ready for purchase. Want to talk sooner than that? I am available for speaking engagements on this mission as well.

Cheet Sheet does a great job breaking it all down.

Photo credit: Getty Images

#marketing #royalwedding













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