The backlash is coming. Our audiences are getting fed up with the unfettered and uncontrolled use of their data to manipulate their emotions and drive their behavior. Facebook is only the first. It will not be the last. As marketers, what happens to all our fancy dashboards when the whole world “opts out”?
Read more in my upcoming book “Rehumanizing Marketing”. Sign up to be the first to know when the book is ready for purchase.
Take advantage of Loss Aversion and develop your own decision-making superpower using the 2X Rule. Most consumer decision-making models fail to satisfy us because they don’t account for how our brains work – especially...
Caption: Wildlife photographer Jari Peltomaki learned (the hard way) the monkeys get angry too. If you spend time reading news comment sections, participating on message boards, and scrolling though social media...
This is Wyatt, a friend’s puppy. He’s grateful for the simple things…like a warm vent on a cold day. Before we all make the mental leap away from “work” for the long weekend, I want to give you a...
