The backlash is coming. Our audiences are getting fed up with the unfettered and uncontrolled use of their data to manipulate their emotions and drive their behavior. Facebook is only the first. It will not be the last. As marketers, what happens to all our fancy dashboards when the whole world “opts out”?
Read more in my upcoming book “Rehumanizing Marketing”. Sign up to be the first to know when the book is ready for purchase.
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