Marketing needs a new approach to empathy.

The mistake we make when we think about empathy is that we believe it starts with another person. It does not. Without emotional resiliency, seeing the world from another’s point of view is impossible. Nurses learned a better way.

Read more in my upcoming book “Rehumanizing Marketing” – sign up to be the first to know when the book is ready for purchase.













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Jason T Voiovich

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