20% of all nurses leave the field in the first year.
20% of marketing agency pros do as well.
The difference is that the nurses are doing something about it.
Nursing scholars have discovered that younger professionals may have the technical skills necessary, but not the emotional skills to handle the rigors of the job. To combat the burnout problem, forward-thinking nurse educators are incorporating resiliency training. Marketing and advertising professionals (also in the “empathy business”) could learn from nurses.
Read more in my upcoming book “Rehumanizing Marketing” – sign up to be the first to know when the book is ready for purchase.