The zealot rule states that of all your customers, 1-2 percent of them will be “zealots” – hyper-loyal patrons who make up a disproportionate share of your revenue and profits. For most businesses, that’s true. For romance novels, it’s not. Romance zealots make up 10-20 percent of the population, many reading a book a day. Want to learn how they do it?
Read more in my upcoming book “Rehumanizing Marketing” – sign up to be the first to know when the book is ready for purchase.